“A good advisor is both coach and quarterback, on-demand psychologist and personal friend, historian and futurist.

We are simultaneously the person in our client’s lives who gives them permission to enjoy the fruits of their labor, and the stern discipline they sometimes need when the fear or greed of the moment begins to take hold.

We have to remain detached and business-like when it comes to their money, but personally invested and emotionally supportive when it comes to the challenges and triumphs of their lives.

It’s a tricky thing, playing all these roles in our clients lives, but it’s this combination of skills, training and instinct that makes the value proposition of a true and capable fiduciary advisor incalculable – literally priceless.” – Josh Brown

Investment costs matter, because high product fees, especially over extended horizons, have a massive, insidious impact on ultimate portfolio values. For our typical client, the negative impact of choosing high-fee advice and/or high-fee products would be in the tens of thousands of dollars.

Which is why we are uniquely transparent about our fees.

In a relationship with an adviser, clients pay for the advice and the implementation of that advice. Generally those total costs are around 2% or more.

Below is a chart of the all-in fees paid to financial advisors of all stripes, via Michael Kitces. The red square indicates where our fees lie on the spectrum.

But don’t just take our word for it. Via our reporting platform, Orion, here is our average fee rate, inclusive of investment instrument costs, benchmarked against investment advisers like us (read: not stockbrokers) using that platform. Again, our all-in costs are marked with the red square:

So, as you can see, the all-in average cost of working with North Forty Two & Co. is far, far lower than the universe at large, and substantially lower than the typical Registered Investment Adviser.

Leaving more money in our clients’ pockets. As we have for the past two decades.

If you are considering working with us, ask your current adviser to provide this information. You deserve to know it, but our industry fights to the death not to reveal it. To their benefit and, more importantly, to the detriment of their clients.