Incentives Matter
One of the main tenets in economics is that incentives matter.
Wholesalers give incentives to retailers to sell stuff. Principals give agents incentives to sell stuff. These incentives create behaviors, which are often undesirable.
Our business model is depicted on the left. We are principals who work directly with clients without agents, and we receive no compensation from third-parties in any way in constructing and managing client portfolios. This is in contrast to the more common business practice depicted on the right, which is rife with the potential for financial conflicts of interest (by nature, it is also a more expensive relationship).
Our only incentive is to provide top-caliber service in stewardship of our clients’ assets, so that they remain lifelong clients and refer us enthusiastically to their friends and colleagues.
