WHAT'S ON OUR MINDS

Our Fees and Why They Matter

Investment costs matter, because high product fees, especially over extended horizons, have a massive, insidious impact on ultimate portfolio values. For our typical client, the negative impact of choosing high-fee advice and/or high-fee products would be in the tens of thousands of dollars. Which is why we are uniquely transparent about our fees. In a Read More

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A Proud Sponsor of Oregon Lacrosse

North Forty Two & Co. is pleased to support youth and high school lacrosse teams for both Summit and West Linn. Facebook link

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Why we use ETFs in portfolio construction

Exchange-traded funds (ETFs) have been an integral part of our portfolio construction methodology for over two decades, alongside individual security selection. ETFs provide portfolio managers and investors exposure to defined indexes for a very reasonable fee – especially compared to traditional mutual funds – and provide superior tax efficiency to their mutual fund brethren when Read More

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Incentives Matter

One of the main tenets in economics is that incentives matter. Wholesalers give incentives to retailers to sell stuff. Principals give agents incentives to sell stuff. These incentives create behaviors, which are often undesirable. Our business model is depicted on the left. We are principals who work directly with clients without agents, and we receive Read More

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The 351st-Worst Day in Stock Market History

Some insights on the market activity of Friday, February 2. While the headlines may be loud, it is important to provide some much-needed context for the noise and hone in on the signal, which is quite normal and generally positive.

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